By Jeffrey van der Veer, Online Marketer, Booqable Rental Software

If you’re already running Facebook ads — or plan to run them in the future — there’s one valuable marketing tool your rental business should be using: The Facebook Pixel. It enables you to create laser-focused target audiences, create remarketing ads, and measure the results to get more out of your ad budget. After reading this article, you’ll know how to use the Facebook Pixel for your rental store.

What exactly is Facebook Pixel?

Whether we’re shopping online or reading the news, the Facebook Pixel is keeping tabs. …

Deciding to start a rental business can seem intimidating. Maybe you want to make some money on the side. Or maybe you have bigger plans and want to be self-employed. Luckily, you’re not alone. Plenty of entrepreneurs have done it before, and you can learn from their successes and mistakes to make the start of your own rental business a success.

These 8 steps on how to start a rental company — whether you want to rent out bikes, camera gear, party supplies, or anything else — will guide you through everything from starting up to launching your rental business.

1. Identify your business idea 💡

Payments can be a headache for rental companies. In physical stores, the transaction should be effortless during peak moments (customers don’t like standing in line). Then, when we look at e-commerce, customers demand more payment options than ever before.

In this post, we’ll look at a couple of easy ways for rental businesses to deliver seamless payment experiences.

Booqable currently enables you to accept payments from customers all over the world. More importantly, though, you can securely accept online payments and credit cards without the risk of customers’ payment details ending up into the wrong hands.

So, how do we…

Equipment sign-out sheets are used by organizations and educational institutions to track the movement of assets. These documents, also known as equipment checkout forms, typically include information like the staff member handling the equipment, the asset IDs, and reported damages.

Many organizations and universities use equipment checkout forms to avoid loss and theft of valuable company assets. And since these forms also serve as an agreement, they encourage proper use of company resources and provide a legal base for the utilization of equipment.

However, most organizations still tend to rely on printed documents and paper-based workflows. That is a shame…

Gallery with an overview of popular WordPress themes
Gallery with an overview of popular WordPress themes

31,000 WordPress themes. The total number of themes that were available for WordPress in 2019, according to Scepter Marketing. Considering WordPress powers over 30% of the web, this number doesn’t come as a surprise. But with so many free and paid options, choosing a theme can quickly feel overwhelming. And let’s be honest, you probably have better things to do than browsing through one collection after another.

At Booqable, we’ve seen many rental businesses, and most of their websites run on WordPress. Some were lucky and chose the right theme from the start. Others were better off switching to a…

Raise your hand if you think equipment tracking is difficult. Without the right tools, actions like scheduling rental equipment become productivity roadblocks — and often slow you down. Not to mention that stakes are high when it comes to tracking your prized investments. Coordinating all your assets requires direct access to need-to-know info about rental equipment. And getting this data is easier said than done.

When you rely on pen and paper or a simple spreadsheet to track information about your rental equipment, you’re vulnerable. Traditional tools can lead to manual errors, inefficiencies, higher costs, and worst-case scenario, equipment loss…

When you’re launching a website, you have one big problem to solve: how are customers going to find your rental business? In the rental industry, people are likely to find your business in search engines as they’re looking for rental products, often in a specific area. By optimizing your website around relevant search terms, better known as Search Engine Optimization, your pages can rank higher for those searches.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of continually optimizing a website to rank higher in the organic search results on popular search engines like Google. …

Schools, universities, and colleges deal with large amounts of equipment. Often, students can lend video gear for projects, keys to editing rooms, and sometimes lend outdoor equipment. It’s surprising that most equipment desks still rely on spreadsheets, printed checkout forms, and checklists to manage these procedures. Some schools and universities try to adopt digital solutions but don’t quite succeed by using Google Forms and similar tools.

Almost all of these methods require a lot of manual work, which makes them inefficient and prone to errors. You wouldn’t want to have student-workers check out the wrong equipment, or worse, be unaware…

Create these local listings to be more discoverable and attract new business.

Every day, millions of people use search engines to find things: the latest news, fancy restaurants, hilarious cat videos, and exciting things to do. Let’s start with some facts and figures.

Today, many travelers are booking tours, activities, and rentals last-minute using search engines. Often when they’re already on location. On top of that, more than 48 percent of smartphone users in the US are comfortable researching, booking, and planning trips online, using nothing but a mobile device. …

Credit cards are great. They are the most widely used online payment method in the world with billions of cards in circulation. The concept is simple. Customers get a line of credit, and usually at the end of the month, they pay back the amount in one go. Most of the world’s leading credit card brands even provide additional security, buyer’s protection, and insurances. With credit cards being as popular as they are, accepting them as a rental business is a smart move.

But without the right tools, that’s easier said than done. Storing credit card details requires several rigorous…


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